PRODUCT REBRANDING

Glade Air Freshener Rebranding

PRODUCT REBRANDING

PRODUCT REBRANDING

Glade is a brand of household air fresheners that were first introduced in 1956. Their air freshener’s package uses photography to indicate the content of the product, which makes the layout look busy and unsettled.

Pattern is an element that is used a lot in home decoration, so I took this element with watercolor painting to unify the design and create a sense of a comfortable shelter.

 According to the purpose of the product, I decided to replace the bottle cover with a softer and cleaner one to give the audience a more settled feeling.

According to the purpose of the product, I decided to replace the bottle cover with a softer and cleaner one to give the audience a more settled feeling.

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