BRANDING

Duality as One

This is a philosophical poster brand that helps evoke a sense of calm and contemplation. While the topics are very theoretical, I used high contrast colors and metaphorical shapes to draw the audience into self consciousness and to remain calm in adversity. The purpose of this project was to create a brand for a series of posters by using poster design, look-book design, and web design.

BRANDING

BRANDING

This is a philosophical poster brand that helps evoke a sense of calm and contemplation. While the topics are very theoretical, I used high contrast colors and metaphorical shapes to draw the audience into self consciousness and to remain calm in adversity. The purpose of this project was to create a brand for a series of posters by using poster design, look-book design, and web design.

http://qzheng.wixsite.com/dualityasone

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BOOK DESIGN

BOOK DESIGN

The collection focuses on exploring the binary literary theories. These include re- ligion vs. science, individualism vs. collec- tivism, eternal vs. instant, masculinity vs. femininity, and self vs. the other.

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 The challenge of this project was to visualize the abstract theories through fonts and shapes. I played around with the two complimentary colors to create movement that demonstrate the conflict and coexisting relationships of the binary theories. In order to incorporate different forms of deliverables to better reflect my branding philosophy, I used the accordion book structure to enhance the idea of seeing different sides in a situation.

The challenge of this project was to visualize the abstract theories through fonts and shapes. I played around with the two complimentary colors to create movement that demonstrate the conflict and coexisting relationships of the binary theories. In order to incorporate different forms of deliverables to better reflect my branding philosophy, I used the accordion book structure to enhance the idea of seeing different sides in a situation.

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